DUNKIN’ HISTORY
The story of Dunkin’ began in 1948 with a donut and coffee restaurant in Quincy, Massachusetts called “Open Kettle.”
WILLIAM ROSENBERG
Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. After a brainstorming session with his executives, Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950.
His goal was to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,” a philosophy that still holds true today.
OUR JOURNEY
1955
In 1955, Rosenberg signed
his initial franchise agreement,
allowing others to operate
Dunkin’ Donuts stores.
1963
The one-hundredth such operation
opened in 1963.
1970
The first overseas store,
located in Japan,
opened in 1970.
1990
The chain was acquired by
Baskin-Robbins owner
Allied Lyons in 1990.
1998
By 1998, the brand had grown to 2,500 locations worldwide with
$2 billion in annual sales.